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  Press Release

123Plaza.com launches new e-commerce technology, innovative real- time Internet Distribution Channel

Of Interest to: Business / Internet / Ecommerce / Shopping Editors
Regional Media Editors (Florida/Miami)

123Plaza.com launches new e-commerce technology; innovative real- time Internet Distribution Channel enables Wholesalers, Distributors and Manufacturers to instantly deploy inventories at the storefronts of multiple on-line resellers.

MIAMI, FL -- (RHP NETWIRE) -- July 10, 2000 -- Ride Harder Products (http://www.123plaza.com/) launched its innovative ecommerce service. The first totally integrated business-to-business-to-consumers solution, that features the ability to establish real time vertical-horizontal associations between suppliers and retailers. This direct supply chain integration allows distributing, manufacturing, and wholesale businesses to deploy their products inventories at the online storefronts of multiple resellers and associated sites.

The web based service is geared to provide fast and affordable ecommerce solutions for businesses in the Supply sector (Wholesalers, Distributors, and Manufacturers), Retail industry (Retailers, Dealers, Resellers) and Associates or Affiliates of Retail businesses.

"If by own past experiences, you have tried to establish an Internet store front, you wouldn't have failed to notice, the tedious and enormous amount of work involved in maintaining a list of products on a day-to-day basis, which is practically impossible for small and medium size businesses" said Ignacio Bustamante, president of Ride Harder Products. "By implementing this capacity, to link multiple retail businesses directly to supplier's inventories, completely eliminates these laborious tasks, and is very attractive to retail business that want to establish their Internet store fronts".

Additionally, 123plaza.com offers Private Label ecommerce hosting portals, that are up-and-running in less than 48 hours notice. 123plaza.com's turn-key Private Label ecommerce hosting portals are ideal for companies that have a large base of commercial clients, and wish to offer fast and affordable ecommerce hosting to their clients (Hosting Service Providers, Internet Service Providers, Banking Institutions, Merchants Associations, Large Distributing or Wholesale companies).

"123plaza.com's ecommerce hosting portal instantly solved all our marketing needs and more", says Joseph Hennig president Expression Computers, a Miami based Distributor/Exporter of computer hardware for Latin America. "We were looking for an ecommerce solution truly tailored for the business-to-business needs of our distributing business, and could only find costly adaptations of business-to- consumer applications wrongly labeled as B2B. Not only did our private label ecommerce portal provided by 123plaza.com (www.xpressionpc.com) fulfilled all our e-business needs in record time, but additionally provided us with an array of easy-of-use tools not offered in any similar system, that allowed us to create instant online stores for our resellers linked to our inventories, establish on-line associations with multiple distributors and manufacturers, and offer easy Internet shopping for consumers and businesses."

About Ride Harder Products

Ride Harder Products was founded in 1992 as Computer Consulting firm de dedicated to provide networking solutions and database applications. Ride Harder Product's ecommerce system was developed in response to the need of small to medium size businesses for an easier alternative to comercialize and maintain their products listings showcased and sold through the Internet.

The company is currently seeking venture capital firms to fund the ecommerce service's growth potential.

CONTACT:
Ride Harder Products
Ignacio Bustamante, 1-305-382-0772
prinfo@123plaza.com
www.123plaza.com

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